Music Reviews, Articles

Purchasing music for use as production music for film, television and video projects, or as background music for different projects and companies as well as music on-hold for personal and professional telephone systems can be a time-consuming and very expensive endeavor. Because many businesses do not have the money to spend on on-going music royalties, many are turning to libraries of royalty free music to fulfill their many musical needs.

While royalty free music is certainly a convenient and inexpensive option for those in search of bulk music for their restaurants, not all royalty free music is created equal. Music from major providers such as Award Winning Music is an affordable and premium music choice for all types of professionals. The following are five characteristics to look for in high quality royalty background music, production music, and music on-hold to help insure it will enhance a business’ or project’s mission and communicate its purpose and style without reducing its value:

1. Good – make that excellent — sound quality. The sound quality of the music you are listening to will be the first and most noticeable element. If the music has been recorded under optimal conditions, you will hear a perfect balance between bass and treble, as well as consistent sound and texture regardless of the volume at which you are listening to the music. Similarly, you will be able to pick out the individual sounds of different instruments as they blend to create the whole piece.

2. Instruments that sound true-to-life. Similar to excellent sound quality, the best royalty free music ideally uses real instruments and not those that are synthesized. And if they must be synthesized, they should sound just like their original instruments and not like hollow versions of themselves. Most people have at some point heard instrumental pieces in the grocery store, in an elevator or used as on-hold music for major companies that sound no more textured than a sub-par demo on a low-end keyboard. The best royalty free music will have depth to it, and will demonstrate the many capabilities of the violins, cellos, percussion, electric guitars or brass instruments it incorporates.

3. Original musical themes that still evoke familiar tunes. One of the many benefits of royalty free music is that is an inexpensive way for film producers and directors to use original-sounding production music in their films, television programs and video projects. But, not all providers of royalty free music enlist the best composers and musicians (or, if it is purely digital, any trained composers or musicians at all!) to create their repertoire. First-rate royalty free music will sound original, yet be reminiscent of favorite songs. Stylistically and technically, it will make sense and fit into the grand scheme of a project while still making it unique. It will have rhyme and reason to it, and will therefore sound as though someone composed it for the specific film or project and will resonate in the minds and hearts of each listener and create a true emotional response.

4. Well-composed music by musicians and artists with real credentials. Great royalty free music sites will provide credentials for the composers and performers they enlist, and their artistry will shine through in the finished product. A purveyor of beautifully and carefully crafted background music, on-hold music and production music will be able to give the history of the artists involved in the design and production of the music, and this history will include collaborations with major artists in the genre of the type of music being composed.

5. A diverse yet still versatile music library. The best royalty free music will offer diverse styles that run the gamut of musical tastes. Genres of music might involve classical, jazz, different types of rock and roll, New Age and some progressive styles such as Hip-Hop and techno/dance music. But even within the more traditional styles of music, such as classical, there will be selections that appeal to younger listeners with typically more “modern” musical tastes, just as within the more cutting-edge styles, there will be pieces that can be enjoyed by even those that would not normally listen to techno and Hip-Hop.

French Internet access providers and music copyright owners signed a joint national charter aimed at cracking down on illegal downloads and expanding the amount of legal music tracks available online (AFP). This is the latest in a series of moves taken across the world to combat music piracy as production labels see more and more of their profits being lost to illegal downloads of music files.

The music industry has been saying the same thing for several years now: peer-to-peer (P2P) file sharing networks are exponentially distributing pirated music across the world through the Internet, and this constitutes a copyright infringement. In English, this means that the fact that I downloaded a Tori Amos track through Kazaa yesterday and am listening to it right now makes me a criminal. So far, so good. Quite true as well.

But the real problem is not that people do not want to pay for music. Often I sample new music off the Internet before buying the CDs. Chances are that if I like most of the album, I’m going to buy it. On the surface this is what radio stations do when they play music. The difference, however, is that it has become insanely easy for me to acquire almost-as-good-as-original quality mp3s of any track that I want to listen to, and even if I don’t pay a dime, no one is there to catch me.

The principle of accountability has vanished. When one sees that there are two ways to acquire the same product, but by sacrificing a ‘little’ bit of quality you can get it for free without being penalized for it, what would most rational people do? P2P networks have made finding music off the Internet ridiculously easy, and most of us tend to ‘forget’ our social responsibility when it comes to such ‘trivial’ matters. To contribute to this, copy-protection techniques used on CDs by major production houses are always a step behind the latest cracking algorithms, and steps taken to prevent ‘ripping’ of CDs and DVDs have proven fruitless so far.

Enter music downloads of the legal kind. Disregarding the small number of ‘free’ legal music available for promotional purposes, more and more artists and labels have begun to provide a pay-per-download music service. In essence, you can purchase individual tracks or complete albums through a secure online transaction and then download your ‘purchase’ and, with variable limits to personal use, pretty much do whatever you want to do with it (Several providers digitally encode the files to prevent them from being played on other computers, or to be burned onto CD-Rs)
This is both a move to encourage free-riders such as me to start acquiring ‘legal’ music and an economic adjustment to the digital music revolution. Developing technologies are changing the way people perceive and use music. The advent of iPod and other mp3 players has meant that more and more people are becoming accustomed to carrying around their complete music collections with the latest players offering space for around 10,000 songs. This holds frightening possibilities for record companies. There is a very real concern within the industry that the CD format is fast going out of style, and as technology evolves, consumer demands for the best ‘medium’ will change as well. Till a few years ago audio CDs offered unparalleled music quality, a factor record companies used to encourage people to ‘buy instead of steal (download)’. However, today’s high-quality digital formats mean that audio quality is comparable, and in some cases equal to, CDs. Some experts are even starting to predict that within a decade CDs will become history as digital music will evolve to a point where we will be have access to our entire music collection (hopefully paid for) wherever we want it: in our car, at work, anywhere in the house, even on the beach. Matched with promises (and the reality) of audio quality, this is a serious threat to traditional business.

Thus, providing legal music online is a means of the industry trying to position itself to take advantage of the rising trend of portable music collections. A quick glance across major online music stores tells us exactly so. While offering free-riders affordable music (allowing them to purchase only the tracks they like instead of forcing them to buy the complete album) to ensure that they do not turn to music piracy, sites like eMusic and Apple’s iTunes are backing the new trend. iTunes, Apple’s online music store, has the added distinction of being supported by perhaps the best mp3 player in the business, the iPod. In this combination, Apple has found a very secure marketing brand and ensured that it takes full advantage of this cross between technology and music.

How many times have you turned to music to uplift you even further in happy times, or sought the comfort of music when melancholy strikes?

Music affects us all. But only in recent times have scientists sought to explain and quantify the way music impacts us at an emotional level. Researching the links between melody and the mind indicates that listening to and playing music actually can alter how our brains, and therefore our bodies, function.

It seems that the healing power of music, over body and spirit, is only just starting to be understood, even though music therapy is not new. For many years therapists have been advocating the use of music – both listening and study – for the reduction of anxiety and stress, the relief of pain. And music has also been recommended as an aid for positive change in mood and emotional states.

Michael DeBakey, who in 1966 became the first surgeon to successfully implant an artificial heart, is on record saying: “Creating and performing music promotes self-expression and provides self-gratification while giving pleasure to others. In medicine, increasing published reports demonstrate that music has a healing effect on patients.”

Doctors now believe using music therapy in hospitals and nursing homes not only makes people feel better, but also makes them heal faster. And across the nation, medical experts are beginning to apply the new revelations about music’s impact on the brain to treating patients.

In one study, researcher Michael Thaut and his team detailed how victims of stroke, cerebral palsy and Parkinson’s disease who worked to music took bigger, more balanced strides than those whose therapy had no accompaniment.

Other researchers have found the sound of drums may influence how bodies work. Quoted in a 2001 article in USA Today, Suzanne Hasner, chairwoman of the music therapy department at Berklee College of Music in Boston, says even those with dementia or head injuries retain musical ability.

The article reported results of an experiment in which researchers from the Mind-Body Wellness Center in Meadville, Pa., tracked 111 cancer patients who played drums for 30 minutes a day. They found strengthened immune systems and increased levels of cancer-fighting cells in many of the patients.

“Deep in our long-term memory is this rehearsed music,” Hasner says. “It is processed in the emotional part of the brain, the amygdala. Here’s where you remember the music played at your wedding, the music of your first love, that first dance. Such things can still be remembered even in people with progressive diseases. It can be a window, a way to reach them…”

The American Music Therapy Organization claims music therapy may allow for “emotional intimacy with families and caregivers, relaxation for the entire family, and meaningful time spent together in a positive, creative way”.

Scientists have been making progress in its exploration into why music should have this effect. In 2001 Dr. Anne Blood and Robert Zatorre of McGill University in Montreal, used positron emission tomography, or PET scans, to find out if particular brain structures were stimulated by music.

In their study, Blood and Zatorre asked 10 musicians, five men and five women, to choose stirring music. The subjects were then given PET scans as they listened to four types of audio stimuli – the selected music, other music, general noise or silence. Each sequence was repeated three times in random order.

Blood said when the subjects heard the music that gave them “chills,” the PET scans detected activity in the portions of the brain that are also stimulated by food and sex.

Just why humans developed such a biologically based appreciation of music is still not clear. The appreciation of food and the drive for sex evolved to help the survival of the species, but “music did not develop strictly for survival purposes,” Blood told Associated Press at the time.

She also believes that because music activates the parts of the brain that make us happy, this suggests it can benefit our physical and mental well being.

This is good news for patients undergoing surgical operations who experience anxiety in anticipation of those procedures.

Polish researcher, Zbigniew Kucharski, at the Medical Academy of Warsaw, studied the effect of acoustic therapy for fear management in dental patients. During the period from October 2001 to May 2002, 38 dental patients aged between 16 and 60 years were observed. The patients received variations of acoustic therapy, a practice where music is received via headphones and also vibrators.

Dr Kucharski discovered the negative feelings decreased five-fold for patients who received 30 minutes of acoustic therapy both before and after their dental procedure. For the group that heard and felt music only prior to the operation, the fearful feelings reduced by a factor of 1.6 only.

For the last group (the control), which received acoustic therapy only during the operation, there was no change in the degree of fear felt.

A 1992 study identified music listening and relaxation instruction as an effective way to reduce pain and anxiety in women undergoing painful gynecological procedures. And other studies have proved music can reduce other ‘negative’ human emotions like fear, distress and depression.

Sheri Robb and a team of researchers published a report in the Journal of Music Therapy in 1992, outlining their findings that music assisted relaxation procedures (music listening, deep breathing and other exercises) effectively reduced anxiety in pediatric surgical patients on a burn unit.

Production music refers to music that is owned by production music libraries.

Generally the music is composed specifically for use in Film, TV, Radio, Multimedia and Business.

Since these libraries generally own all of the rights in the music they can licence it directly without the need to gain permission from composers or writers. It can therefore be licensed immediately with a clear cost to the end user.

The advantage of a production music library is that it can cater to a wide range of musical styles and themes with many libraries holding ten of thousands of tracks and cuts.

Production music gives producers and directors a platform from which to choose audio that is suitable for their project or brief. Libraries often have tracks relevant to current musical genres, styles, charts and culture. Many libraries will hold music across the entire spectrum of music history and include Classical, Jazz, Blues, Rock n Roll, Dance and Reggae – amongst a host of contemporary collections or themes created for business or media applications.

The convenience factor means that anyone who needs production library music can choose from a huge range of styles, access the audio from one place and know exactly how much it will cost. Most libraries have Rate Cards so producers can budget for the costs of a project in advance.

Their is also the peace of mind that many libraries will almost always have a piece of music suitable for the job and if not will help you to find some. Many will also offer custom music production services.

History of Production Music

Typical music for production has been around since the days of silent cinema. In those days the audio was supplied in written form and sent over to small orchestras and bands who would perform the sound live in time with the film.

Since then many production music companies have built up sound and audio libraries. These include Boozy & Hawkes, Cavendish, Sonoton, Extreme Music, EMI, Sony BMG, KPM, De Wolfe and many others.

Traditionally, music libraries sent out their music collections on CD. These days it is more likely to be accessed via the internet, file-downloading, hard drive or CD’s, CD-Rom, DVD-Rom

Production Music Online

The Internet has enabled music for production to be distributed online via downloading. It has also given a platform for new companies and libraries to set up independently.

There are now many production music libraries online. The quality and price can vary enormously as can the actual license terms or use of the music. However production music downloads now seem to be the preferred method for many media professionals around the world.

Royalty Free Music

Royalty free music varies slightly to the attributes of production music.

Production music has generally been licensed on a pay-per-use basis. That is you pay for every single use of the music – If you want to use music on a TV show then you license the rights for that. If you want to additionally use that music on an interactive CD-Rom then you would have to license those rights.

Royalty free music on the other hand offers customers a way of purchasing a CD of the music which can then be used as many times as you like without any further payments or fees.

However the Internet and other issues has meant that many royalty free music libraries now operate more like traditional production music libraries and vice versa.

This is most likely attributed to the growth of independent music libraries who can create their own license and finance models according to their own marketplace requirements.